Levy Supercharges Experience Business with Acquisition of The iLUKA Collective

Strategic Acquisition: Levy acquires The iLUKA Collective to create a powerhouse of strategy, design, and live event execution.
International Reach: The move supercharges Levy’s experience business, expanding its reach further into international markets, using iLUKA’s bespoke brand services.
Brand Integration: The partnership allows Levy to put the world’s greatest brands at the heart of the world’s greatest sporting events through end-to-end sponsorship and hospitality services.
Growth Acceleration: This marks a major milestone in Levy’s growth plans.
Enhancing Expertise: The iLuka Collective have been at the heart of the world’s major event economy for the last 34 years.
Unrivalled Portfolio: The acquisition unites Levy’s iconic venue partnerships—including Tottenham Hotspur Stadium, Edgbaston Stadium, The All England Lawn Tennis Club, and The O2—with iLUKA’s proven expertise at global events such as the recent Milano Cortina Winter Olympic Games 2026 and the upcoming FIFA World Cup 2026.

LONDON — In a move that signals a bold new era for the experience economy, Levy, the visionary venue partner and market leading sports and entertainment provider, today announces the acquisition of international sports marketing agency, The iLUKA Collective. This strategic partnership creates a powerful combination of strategy, design, and live event execution at a time when global demand for immersive brand experiences is accelerating.

By integrating iLUKA’s specialised expertise, Levy strengthens its position as an international leader, capable of delivering end-to-end solutions that bridge the gap between world-class events & venues, and the brands that inhabit them. At the heart of iLUKA is a commitment to creating people-first environments that foster lasting connections through unmatched creative ambition and operational precision. By delivering strategic architectures, from brand experience and hospitality to bespoke digital platforms, iLUKA simplifies the complex environments of major global events. Their dedicated teams act as a natural extension of a client’s organisation, ensuring guests can focus entirely on being there, together.

This move allows Levy to extend its premium service offering further, beyond venue and event, marketing, sales, sports travel & operations, and into the world of brand partners and sponsors. By providing these enhanced services to its extensive network of partners around the world, Levy is evolving the way people connect at live events.

Charlie Buck, Chief Commercial Officer, Levy, commented: "This acquisition is a vital addition to Levy’s growing portfolio. We now offer a comprehensive wraparound proposition, with iLUKA broadening our expertise into the world of brand activation and major international events. The iLUKA Collective joins our portfolio of businesses dedicated to delivering world-class premium experiences to an international market, ensuring we remain the partner of choice for the world’s best sporting events and venues."

Felicity Shankar, CEO of The iLUKA Collective, said: “For decades, Jon Hillman and I have been at the forefront of crafting unique and unforgettable experiences for guests which drive business results for our clients, all whilst navigating the eternally complex operating environment of global events. We are tremendously excited to join Levy, giving our global event clients access to unparalleled resources to meet the demands of the scale and scope of the upcoming global event calendar, whilst also deploying our specialist teams into new sporting arenas as part of the Levy Sport and Entertainment offering.”

This acquisition follows the significant appointment of Richard Thompson as Levy Chair at the end of 2025. Thompson’s leadership was established specifically to accelerate Levy’s ambitious growth plan, and the integration of the iLUKA Collective serves as a major milestone in that trajectory, reinforcing Levy's commitment to dominating the international experience economy.